Dunc Posted February 6, 2013 Report Share Posted February 6, 2013 Emirates airline has signed a five-year branding deal with Formula One in a bid to boost its global presence. The deal has an annual value of at least $10m (£6.3m), according to Reuters, which quoted Emirates Chairman Sheikh Ahmed bin Saeed al-Maktoum. The Emirates logo will now be displayed on Formula One circuit bridges, course grounds and in team paddocks, starting with the Malaysian Grand Prix in March. In November, Emirates agreed to a new £150m sponsorship deal with Arsenal. "Emirates will become the global partner with Formula One beginning in 2013," said Sheikh Ahmed, who is also the uncle of the ruler of Dubai. "We are looking at sponsorship of more sports in the future if we feel this will promote Dubai and promote Emirates." Formula One boss Bernie Ecclestone, who was present at the signing ceremony in Dubai, said the deal would "lend strong support to [Emirates'] ambitious expansion plans". The sponsorship deal includes 15 races this season starting in Malaysia, and historic circuits such as Silverstone in the UK and Monza in Italy. But it will not sponsor the Australian, Monaco, Bahrain or Abu Dhabi Grand Prix. Quote Link to comment Share on other sites More sharing options...
Sparks Posted February 6, 2013 Report Share Posted February 6, 2013 Awesome! Quote Link to comment Share on other sites More sharing options...
Dave Posted February 6, 2013 Report Share Posted February 6, 2013 Big money Quote Link to comment Share on other sites More sharing options...
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